Tag: Content Marketing

Last update on

11 Business Strategies for Freelance Writers and Content Firms to Land Clients

A report from Inc.com states that around $3.1 billion is being spent by blue chip businesses for remedial writing training, $2.9 billion of which is spent on current employees and not new hires. This indicates that quality writing and impeccable written content production remains to be highly in demand these days.  By recognizing the importance of this type of content, more and more businesses seek the services of a good freelance writer. However, in spite of the demand, the great number of freelance writers and firms offering content services on the internet seemed to find it hard to land clients.… Continue Reading
Last update on

4 Common Mistakes You Must Avoid In Content Repurposing

Repurposing content is a strategic approach in content marketing and digital communications where existing content is reformatted and adapted for use across different platforms or for different audiences. This strategy can benefit individuals, organizations, and companies alike. One of the reasons I cancelled most of my training contracts back in the day was the limited impact. Training 20-30 people at a time is great. You can bond with them and work with every single one. But I switched to blogging, conferences, and content repurposing because I felt locked.  My time is limited. If I have 6 hours for training or… Continue Reading
Last update on

8 Strategies How to Promote Your Blog Content

I am a great proponent of Inbound marketing - and investing in content development is brilliant in the long run. But unless you promote your blog, there's virtually no way for visitors to discover your content. SEO has evolved drastically over the past two decades. I was crushing it for all sorts of keywords in 2007, content production was all about "keyword density", bombing any business was contingent on 10 marketers adding malicious anchor text pointing to a website. Social media is changing rapidly, too. Facebook has built a whole empire around brands building groups and fan pages for promotion… Continue Reading
Last update on

Website Optimization: Ranking Higher On Google With Less Content

While I'm a proponent of Inbound Marketing (and produce loads of long-form content), this isn't necessarily the "holy grail" of website optimization and ranking a website on page 1. Why? Even though Google's algorithm for ranking content strongly emphasizes quality, which often correlates with the depth and comprehensiveness of an article. Long-form content, which usually exceeds 1,000 or even 2,000 words, has the space to explore topics in greater detail that allows for more nuanced arguments, better-substantiated claims, and a more comprehensive range of perspectives or solutions to a problem. Additionally, long-form content often includes other elements that Google values,… Continue Reading
Last update on

Top 10 Interview Questions When Hiring A Content Marketer

First off, freelance marketplaces are underappreciated. I remember I submitted several jobs for part-time freelance writers on Upwork in 2017 and I received a total of ~20 applications. Most of them were spam and automated bot submissions. I remember that posting the same job 5 years ago would have yielded 60–100 applications or about 10x what one may expect at the moment. Most people gave up on Upwork while legitimate clients still use it as one of the many channels for finding freelancers (and even full-time employees). Second, most freelancers applying through different channels are lazy. We’ve posted three more… Continue Reading
Last update on

Guest Blogging: 9 Lessons For Effective Outreach

Guest blogging (also referred to as "guest posting") is the process of content production for a third-party source for the sake of receiving brand recognition, a backlink, or a different PR-related benefit. Publishing content to external sources has been around since forever. Websites like Huffington Post or Business 2 Community largely grew and survived primarily thanks to loyal contributors associated with their brands. Guest blogging is one of the most viable concepts to build authority and recognition for your own work, tap into an existing community, improve your content writing skills by working with professional editors, and build a diverse… Continue Reading
Last update on

The Practical Guide to Producing Long-Form Content

My preference goes towards writing comprehensive, long-form articles. My usual blog posts would normally end up between 2,000 and 3,000 words, some resulting in 4,000 - 6,000 in specific cases. However, 90% of the traffic to my own website comes from organic search and about 75–80% of our agency’s traffic is organic as well. Choosing Between Long-Form Content and Short Content So whenever I pick long-form, I care about the following considerations: Long-form content ranks better in Google Longer articles provide more value Long articles allow for introducing more data, stories, statistics, quotes Complex topics require long-form content to cover… Continue Reading
Last update on

The Guide to Consistently Producing High Quality Content

Content production is like building a portfolio. It's a long-term investment in developing your brand, forming a community, increasing awareness, reducing the friction of longer sales cycles. It's frequently neglected by entrepreneurs or new market players seeking the next quick win. It takes a while before you start reaping the benefits of your labor. And the key to producing high-quality content is understanding content marketing first. What Is Content Marketing? According to the Content Marketing Institute: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience —… Continue Reading
Last update on

The 6 Most Pressing LinkedIn Questions

I know a lot of people who have accepted recruitment offers through LinkedIn. Most of the HR messages are standard templates to cold leads which is obviously annoying. This leads to major dissatisfaction by experienced folks. LinkedIn is also one of the channels we use for hiring. Internal network and personal contacts often work better - but the talent pool is limited. We hired our first sales engineer through LinkedIn. I’ve also conducted a number of interviews for other roles - most were dissatisfying but it’s similar (if not worse) with other job portals. Image from dilbert.com I managed to… Continue Reading
Last update on

Content Marketing For Business Benefit

One of the things we did at DevriX in 2014 is focusing more on content marketing. Back in 2011-2013, we kept maintaining a 10-page website with no content since we believed that there are way too many sites out there sharing WordPress tutorials or business tips. Wrong. Ever since we started our tutorials section, we kept growing our visitors base, together with our list of followers and people sharing our resources. Admittedly, there's a lot of work that we need to improve and increase our quality, but we're working in that direction and the numbers are quite positive. Publish For Profits Jennifer… Continue Reading