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How to Produce Content With The Five-Tier Content Depth Framework
What do we understand about content depth? With the apparent information overload and data saturation, attention spans are shrinking, and superficial content gets lost in the noise. To truly connect with your audience and establish yourself as a thought leader, your content needs to go beyond the surface. This is where content depth comes in. …
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Website Optimization: Ranking Higher On Google With Less Content
While I’m a proponent of Inbound Marketing (and produce loads of long-form content), this isn’t necessarily the “holy grail” of website optimization and ranking a website on page 1. Why? Even though Google’s algorithm for ranking content strongly emphasizes quality, which often correlates with the depth and comprehensiveness of an article. Long-form content, which usually…
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Top 10 Interview Questions When Hiring A Content Marketer
First off, freelance marketplaces are underappreciated. I remember I submitted several jobs for part-time freelance writers on Upwork in 2017 and I received a total of ~20 applications. Most of them were spam and automated bot submissions. I remember that posting the same job 5 years ago would have yielded 60–100 applications or about 10x…
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The 6 Most Pressing LinkedIn Questions
I know a lot of people who have accepted recruitment offers through LinkedIn. Most of the HR messages are standard templates to cold leads which is obviously annoying. This leads to major dissatisfaction by experienced folks. LinkedIn is also one of the channels we use for hiring. Internal network and personal contacts often work better…
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Guest Blogging: 9 Lessons For Effective Outreach
Guest blogging (also referred to as “guest posting”) is the process of content production for a third-party source for the sake of receiving brand recognition, a backlink, or a different PR-related benefit. Publishing content to external sources has been around since forever. Websites like Huffington Post or Business 2 Community largely grew and survived primarily…
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Maximizing The Benefits Of Evergreen Content
As a consumer (or a prospect), I don’t respond to sales calls well. Intrusive advertisement is a lot less effective than educational content, answering questions to problems I’m realistically struggling with, and leading me through a journey I find easier to pass through than doing all of the due diligence myself. This is why I’d…
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9 Ways to Use Quora for Business Growth
A few years ago, we surveyed most of our clients. We wanted to do a recap of a certain year and see what we could do better. Some of the standard questions revolved around our key services, what are the things we do best and where we fail the most. But we also wanted to…
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Content Marketing Lessons for 2024
What are the top content marketing lessons we’ve learned in 2023 that will get us through 2024? Well, we’ve been dealing with content marketing for over a decade now, and the industry is evolving so quickly that sometimes SEO is king, sometimes it’s, social media, or PPC, or something else. Things are evolving really fast…