Archive
Content Marketing
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Guest Blogging: 9 Lessons For Effective Outreach
Guest blogging (also referred to as “guest posting”) is the process of content production for a third-party source for the sake of receiving brand recognition, a…
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The Practical Guide to Producing Long-Form Content
My preference goes towards writing comprehensive, long-form articles. My usual blog posts would normally end up between 2,000 and 3,000 words, some resulting in 4,000 –…
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What Makes Running a Digital Publication a Lucrative Business Venture
Running a digital publication can be highly lucrative due to several key advantages. The convergence of low overhead costs, high scalability, targeted advertising, and a global…
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4 Common Mistakes You Must Avoid In Content Repurposing
Repurposing content is a strategic approach in content marketing and digital communications, but there are mistakes you must avoid in content repurposing to ensure that your…
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The 6 Most Pressing LinkedIn Questions
I know a lot of people who have accepted recruitment offers through LinkedIn. Most of the HR messages are standard templates to cold leads which is…
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Interview Guide for Evaluating Content Strategy & Signal Impact
First off, freelance marketplaces are underappreciated. I remember I submitted several jobs for part-time freelance writers on Upwork in 2017 and I received a total of…
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Strategic Repurposing of Content for Maximum Social Signal Impact
Content signal repurposing is an integral execution component of a multi-surface audience signal strategy, enabling organizations to optimize signal propagation breadth and improve throughput efficiency across…
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Authority-Driven Client Acquisition: Growth Systems for Editorial Service Providers
A report from Inc.com states that around $3.1 billion is being spent by blue chip businesses for remedial writing training, with $2.9 billion of that amount…