How Is An SEO Consultancy Important For A Small Business?

I’m a firm believer of common sense. It’s often the solution to most problems - even in fields that you are less experienced in. But common sense has several flaws: People often have varying perspectives on life. Different ideas may be floating around simultaneously. It lacks structure - a process of its own. A small bu...

3 Mistakes New Developers Make

Communication Instinctively, communication pops up first. But I also realize how challenging it is for new developers in the workplace. We have a girl who completed our internship training and was offered an entry-level role. She’s assigned to a new “manager” (our front-end lead) and we’re always proactively asking for updates and...

Increasing Productivity – Tips

Prioritization and focus are certainly instrumental to higher productivity. Same goes for keeping your health in check (in addition to a healthy food regime and getting enough sleep). Complying with an established set of processes does miracles, too. When tackling new challenges or attempting to solve a new type of problem, a common produ...

Reaching Out To New International Audiences

There are plenty of ways - some traditional, others - creative. Are you selling services or products, digital or physical, B2B or B2C? Do you target a single country or worldwide? Demographics of your target audience? What techniques do competitors use for selling? B2C For B2C (cheap digital products/services) digital m...

Discipline and Laziness

Being disciplined doesn’t solve the laziness problem. I’ve managed to handle the first part but my colleagues know me for enjoying good food and preferring to drive even within a 5-minute walk distance. That’s probably one of the reasons why I’ve picked a technical specialty first since it is fairly compliant with my sitting habits. ...

Machine Learning in 2018

Back when I was starting my professional programming career, I was really passionate about desktop applications. I had some Visual Basic apps that I built by myself, studied Delphi at school, and worked as a Java developer. Since my first complex project was a distributed ERP for a large manufacturing organization, I really enjoyed building...

How to Negotiate Pricing as a Freelance Web Developer?

There are generally two categories of freelance development activities: Affordable ROI-driven Freelancers often try to mix between both models and often fall back into the first category instead. Unless you demonstrate professional capacity which could contribute to the business, you’ll likely be compared by price instead of value. ...

Is Freelance Trial a Good Transition to a Full-Time Development Job?

This is also a strategy that we apply occasionally. Our company is based out of Europe and the local employment legislation is more conservative when compared to the US. You can’t just layoff people here and there, and you can’t terminate them on the spot (except for disciplinary actions). Paperwork is also time-consuming, especially f...

Is Web Development In a Marketing Team/Company Any Different?

Is the marketing department the core of a marketing agency, a random type of business, or a tech company? Most companies vary a lot - but I’ll try to outline my experience in each case. Marketing Agencies I’ve worked with hundreds of marketing agencies over the years. The smaller ones (< 20 people) generally profile in various form...

Why Most Marketing Retainer Contracts Don’t Last Longer Than 3 Years?

There is no single correct answer that applies to all businesses out there. Some companies go bankrupt. Businesses adjust their budgets on a regular basis - so employing the same agency may no longer be applicable. Clients may hire an agency that isn’t suitable for their type of work (or the size of the business). Companies evolve...