Some promotions are requested by staff members (ahead of time or during interactions with managers or HR); others are “scheduled”—i.e., every couple of years or so. While both staff-requested and scheduled promotions have their merits and challenges, the key is to strike a balance. Organizations should maintain flexibility in the...
Short Tips
What Is a Day in the Life of a Business Advisor Like?
What a day is like in the life of a business advisor primarily depends on the category of the business advisor. There are different categories of business advisors out there depending on the type of business engagement (and their availability): Industry experts who offer advisory services as an added value proposition Business advi...
Why Do Only a Few Consulting Companies Prefer Value-Based Pricing?
Different consultants price their services differently. Here is how most of them base their pricing on the following common structures: 31.37% of consultants charge per project 23.38% of them bill hourly 17.30% go for value-based fees 15.40% prefer to be on monthly retainers 12.55% of consultants charge on a day-to-day ...
How Can You Apply Productivity Techniques in Content Production?
I’ve been compiling productivity techniques for a while now and most of them are applicable in content production as well. Pomodoro Pomodoro revolves around 25–5 blocks—25 minutes at 100% focus (no interruptions) 5-minute breaks, run a few rounds, and take a longer break. If you break down your content process into different s...
What Do Companies Consider in Paying Web Developers?
Software engineering salaries often rank on top of wage lists (compared with thousands and thousands of jobs out there). That said, there are two common reasons why companies don’t pay as much as Facebook or Netflix for engineering (or web development) jobs: A salary cannot be higher than the predicted return on investmentIt doesn’...
When Should You Hire a Front-End Developer to Upgrade Your Website?
In a webinar with several other panelists discussing common questions around building or maintaining websites, one of the attendees who were primarily business owners with no technical background asked this question: “How do vendors treat other important aspects of building a website such as accessibility, performance, SEO, UX, security...
How to Identify A Good Fit When Hiring A Freelance Writer?
Hiring a freelance writer depends a lot on the type of business and what a writer is needed for. For instance, my agency employs 2 full-time writers, but we work with additional writers to produce more content or cover other topics that our folks don’t profile at. My other business relies on guest posts, so the quality there can be lowe...
How Can a Tech Pro Become a CEO?
CEO is a role you can simply pin on your business card once you found a business. Some would argue that a Founder, Director, General Manager would be best for a solopreneur, but nothing stops you from using the CEO title as a founder of a company. The question is — does that satisfy your requirements? Assuming that you are aiming tow...
What Are the Ways to Structure Marketing Retainers and Pricing?
Retainers and pricing work across different companies in different ways but let us check how marketing trainers and pricing are usually structured. The following are some key factors we can take a lot into. 1. Retainer Types There are two different ways to structure marketing retainers: A package of services that is included in...
What Type of Companies Need Marketers The Most?
Marketers are extremely important for each organization that doesn’t have: an effective and steady flow of inquiries a reseller partnership that takes care of the process a workflow that isn’t designed for growth Certain industries can leverage marketing better and are in a position to generate massive revenues with the rig...