Short Tips

You shop from a supermarket nearby, grab lunch at the restaurant near your office space, order jeans from an eCommerce site offering discounts, probably hit the gym, or go to yoga classes. None of these businesses is unique. They thrive because of sufficient demand, which also justifies the existence of “food court” areas in shopping ...

Discount pricing is a standard marketing strategy. Some businesses simply prefer to build a revenue model that completely depends on discounted goods and services. If you’ve been regularly following certain stores that run regular discounts, you may notice that many of them raise the prices notably a couple of months before the disc...

The marketing plan could be a subset of the business plan or completely obsolete during the first months of running a business. For business in the marketing space, the marketing portion is the majority of the business plan itself. Certain businesses (especially bootstrapped ones) may be heavily reliant on the marketing plan as an over...

Although I’m not a recruiter per se, I have led over a thousand interviews. With almost every role I looked for in IT, I have encountered challenges and difficulties. Some of those IT roles are the following: Software engineers Project managers Copywriters Digital Marketers Recruiters Sales Reps Let’s go over so...

Umaid Fahad Iqbal’s take on how busy Chief Executive Officers (CEOs), business people, or entrepreneurs remain fit is a must-read. His answer to the question is three fold. Health plays a major role in everything and it must be a priority Fitness is subjective and is not always how it is marketed Being healthy is about the cho...

Staying relevant and collaborative in a distributed environment requires a good effort from both the remote employees and the company. As a remote worker, trying to “hang out with the cool kids” may not be possible if the majority of the brainstorming happens around the water cooler without being documented in a project management sys...

The only possible reason for remarketing to be bad is if your product is horrible or deceiving, or any other reason that would question your longevity. I’m sure this isn’t the case here, which is why the valid answer is: remarketing (or retargeting) can be very beneficial to a business. Nearly 98% of all website visitors don’t bu...

Did you ever wish to know certain things that will make you work better with your senior management?  There are three leading aspects that the senior management cares about. Let’s briefly discuss these three. 1. ROI Your role (and your own presence) is designed for one of the three purposes: sourcing/closing business, generat...

As every app starts with the promises of a fruitful future, it’s always worth considering both the short-term impact and the long-term prospects of outsourcing vs. staffing vs. a hybrid approach with a technical lead on your end. Your choice comes down to more than just cost. It’s about control, quality, and how well the team can adap...

Yes. Not all talented software engineers get promoted. Promotions work differently across organizations. Sometimes the next tier includes one specific trait or skill that the engineer lacks—say, being sharp in performance optimization, understanding operating systems well-enough, and speed in fixing emergencies. There may be a quo...