Archive
Answers
-
Pricing strategy for the ebook launch
“MBA Disrupted” will be live on Amazon Kindle next week – it’s official! 🧑🏫 Next up: print (summer), then Audible (Sep-Oct, depending on demand). 25 years…
-
The weird state of chatbot search resembles a heated argument over a family gathering
🤖 GPT-4o and Gemini hallucinate convincingly, providing semi-comprehensible data based on random sources they picked up from the web. So the best way to gather accurate…
-
Changes in ranking for platforms like Reddit and Quora
Brace yourself for the consequences of the May 5 Google update. 🤯 SEO has been in flux forever as experts have been trying to poke holes…
-
The dumbest thing to do with outbound is prolong the sales funnel just because your playbook says so!
Not only: 1. Have conversion rates go down dramatically, with B2B valuations tanking. 2. BDR/SDR teams shrinking to optimize efficiency. 3. Brand affinity or MQLs dropping…
-
The frequent failure of lead scoring systems
Lead scoring fails more often than not – and qualifying leads based on certain criteria ignores entire cohorts of real clients. 🧵 In B2B, it’s extremely…
-
The platform’s growth as a content creation hub
LinkedIn’s dying reach is about to reset the platform to its pre-Microsoft levels. ⬇️ (And here’s what organic reach elsewhere delivers instead). Microsoft spent $26.2 billion…
-
The existence of bad ideas that may initially seem promising
Are ideas worthless today or is the right idea worth a billion dollars? 🤔 “Ideas are a dime a dozen” is a common quote floating around…
-
Comparisons of social media reach to other forms of communication (email, calls, texts, DMs)
Back in 2021-2022, my weekly Document uploads had a minimum of 10K views – with some past 50K impressions. 2018-2019, my videos received 5k-10k views at…
