Seat-based pricing is flawed in 90%+ of the B2B SaaS samples

Enterprise SaaS are losing ground to flexible alternatives.

Unless your product is entirely reliant on FTEs spending their days fully diving in, the pricing model is discriminative at best. ❌

Here are 4 cloud-based solutions I use and want to see remodeled.

1. Slack

Slack costs $8.75/user/month (or more) regardless of how you use it.

I pay for two orgs and participate in 10+ other workspaces.

There are tons of communities, peer groups, side hobby groups that stay on the “forever free” plan due to the lack of a better model.

I pay $119/year for a WordPress community gathering on Slack with 2K members. That’s effectively their monthly fee if they switch to paid. 👎

Instead of free, how about charging $200/mo for schools or communities, or $699/mo for 1,000 users for a tiered plan?

(And enforcing paid-only will result in an exodus to Discord, Telegram, or Teams).

2. Figma

My design and front-end teams are constantly tinkering with permissions, adding clients to collaborate, and switching between viewer/editor access. 🖼️

As a viewer, I can’t even export an image asset out of a file.

Some folks spend 6 hours a day in Figma crafting new designs and others need to access a text field twice in three months.

Usage-based or segmented accounts for non-professionals would work better.

Discriminative pricing.

3. Asana

Asana tried to build a fair model charging org users as members and everyone as guests. ✅

But org users are designated by the core domain used during sign up.

It’s great when clients, freelancers, vendors can join in and not be treated as full-time members.

But it’s also flawed on Asana’s end as corporations often run multiple properties and assign different emails to people.

Overcoming this by inviting any member of a sister company is just defeating the pricing model.

4. Semrush

We are a Semrush agency partner and I love the product.

However, while we have FTE doing SEO or competitive research full-time, we also want leadership to be able to run a quick review of a competitor before a client meeting or a demo. 📚

This may happen once a month or even once quarterly. But this offsets $45/mo/user extra within the global quota of searches or exports.

On top of that, additional users cost more when you upgrade to the next plan. Guru’s extra users are $80/mo and Business are $100/mo for each seat.

🧑‍🏫 While I wouldn’t change ships, costs add up increasingly due to static pricing models that don’t evolve.

There are upgrade paths to more revenue and no user caps.

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Mario Peshev is a serial martech entrepreneur, global business advisor, angel investor, and author, famous for launching a top 20 enterprise WordPress consultancy and authoring the modern startup formation book, “MBA Disrupted.”

His digital footprint includes 25 years of creating and scaling technical solutions, building and growing digital teams, starting and growing companies from zero to seven figures, acquiring and selling assets and businesses, and investing in global startups like beehiiv, doola, the Stacked Marketer, Alcatraz, SeedBlink.

Peshev spent over 10,000 hours in consulting and training activities for organizations like VMware, SAP, Software AG, CERN, Saudi Aramco since 2006. His books and guides are references in over 30 universities in North America, Europe, and Asia.


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