Archive
Answers
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Expanding agency services
Finally migrated the Growth Blueprint newsletter to beehiiv! Q1 and Q2 were heavy R&D here and I ended up with a handful of incomplete initiatives that…
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3 ways to kill a B2B unicorn
🥷 3 ways to kill a B2B unicorn in no time: 1. Major compliance lawsuit (legal failure, data breach, tax evasion) 2. Brand reputation scandal (discrimination,…
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External factors like new CMO hires, AI advancements, and staff changes impact buying cycles.
The marketing funnel known for 120+ years no longer works. 🌀 The buying behavior over the past decade is not linear; instead, it’s cyclical, moving with…
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How NOT to do product marketing
How NOT to do product marketing (the LinkedIn way): ⬇️ 1. Ignore the vast volume of product request and bugs coming from customer feeds 2. Focus…
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Seasonality in marketing
A complete overview of B2B marketing tactics (props to Pierre Herubel). I attend ~30 strategy GTM calls monthly this year with B2B leaders (C-level and VPs)…
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Content Marketing Trends for B2B
👨🏫 Here are the 5 most important content marketing trends for B2B content effective right now: 1. 49% of B2B buyers rely on video content for…
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What are the current trends and effective strategies in B2B marketing, and how do they differ from outdated practices many marketers are still using?
200+ calls and meetings with marketers over the past year, one thing stood up: Most marketers are still stuck in the early 2010s. 👉 Running Google…
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What are some key strategies or trends you’ve observed in successful businesses over the past year, especially in terms of adapting their business models and operations?
Every successful business in our portfolio did a HARD RESET in 2023 and transformed its operations this year. 🧵 A dozen 8-figure businesses applied startup thinking,…
