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Deployment Environment and Toolkit, and Automation

Mark Jaquith gave a great talk at WordCamp San Francisco called “Confident Commits, Delightful Deploys”. It was quite helpful as many developers in the WordPress ecosystem are not used to setting up a proper environment for development, including: IDE, debugging and profiling tools, automatic server setup, proper version control toolkit, VM setup, browser testing services and so forth.

Part of that was covered by Mark:

Hearing that from the Don Draper of WordPress I would definitely give his tips a try (if you’re not using them already).

Don’t forget to check few other talks on deeper engineering (toolkit or code-related) – the user management talk by Nacin,  Eric Mann’s Automated WordPress Development and Mike Schroder’s tips on WP-CLI. Whenever you are stuck with repetitive tasks, do try to automate them. It takes some time at first, but then you can run everything through the shell, or with a big nice shiny button. This might include: installing WordPress, setting database, bulk generation of users, mapping some themes, creating skeleton for plugins/themes, creating a VM for something, running tests (which you should have too) and so forth.


Mario Peshev is a serial martech entrepreneur, global business advisor, angel investor, and author, famous for launching a top 20 enterprise WordPress consultancy and authoring the modern startup formation book, “MBA Disrupted.”

His digital footprint includes 25 years of creating and scaling technical solutions, building and growing digital teams, starting and growing companies from zero to seven figures, acquiring and selling assets and businesses, and investing in global startups like beehiiv, doola, the Stacked Marketer, Alcatraz, SeedBlink.

Peshev spent over 10,000 hours in consulting and training activities for organizations like VMware, SAP, Software AG, CERN, Saudi Aramco since 2006. His books and guides are references in over 30 universities in North America, Europe, and Asia.


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