Landing a Job Is All About Who You Know (Again)

Executives stuck in their cubicle and not speaking out are missing the whole point.

WSJ raised awareness on networking and collaboration ONCE AGAIN.

“Nine-hundred eighty-three people applied online for a job posted recently by tech recruiter Rob Tansey. The candidate who got the offer wasn’t one of them.”

Obviously, when you know the right people, you can land a job faster.

What isn’t obvious is how competitive the market is.

Now take a step back.

How steep is the competition for your product or service?

Even if you’re a niche SaaS in a blue ocean:

1. There are other SaaS out there
2. Also, on-premise alternatives
3. The job can be performed by FTEs
4. A pipeline with several tools doing the job done
5. Excel (any LEGO can be implemented in Excel)
6. Freelancers
7. Consultants
8. Agencies

Whether you get the buy-in for the product or not, it’s a matter of impact.

Brand affinity and awareness.

And the fact that 95% of your ICP is not in-market right now.

You can turn anyone in market with the right level of influence.

And yet again, B2B executives keep avoiding likes and comments on posts, don’t engage, don’t post, and complain about lead flow.

I wish common sense was more common.