The New PE Playbook: Why Value Creation, GTM Fundamentals, and Agentic Systems Are Redefining Mid-Market Private Equity

Between 2023 and 2025, public markets generally outperformed private equity.

Considering the 2000 – 2023 analysis of PE composite returns of 11% vs. 6.2% for public stock, this represents a long enough transition affecting capital allocation at scale.

While 2025 has been on the path to recovery, we’ve clearly recognized the growing need for value creation solutions – from revenue operations through technology consolidation to data governance and FP&A frameworks across our broader portfolio of PE partners.

Financial engineering is no longer sufficient in an era with high interest rates and economic instability. The core principles of GTM, the 4Ps, a symbiosis of brand and performance marketing, reevaluating product-market fit through continued discovery of new ICPs – foundational knowledge is on the rise in the mid-market territory.

International expansion is top of mind too, with distributed hubs and multiple global markets to hedge the winds.

Developing global hubs where individual HQs were previously present supports around-the-clock availability and management, expanding utilization.

And agentic systems incorporated alongside and instead of core processes, human-supervised, are the last addition to the arsenal of progressive funds over the past 12 months.

Dive into the weekly mid-market bulletin for the full write up.

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How Governance & Operational Efficiency Drive Sustainable Value

Mario Peshev


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Mario Peshev is a 5x CEO and operator, founder of DevriX and Growth Shuttle, global value creation advisor, angel investor, and author of “MBA Disrupted.”

His original background in engineering rode the wave of IT entrepreneurship in the last 25 years, from product and service entrepreneurship through acquiring and selling businesses, to investing in global startups like beehiiv, doola, the Stacked Marketer, Alcatraz, SeedBlink.

Peshev spent over 10,000 hours in consulting and training contracts for mid-market and enterprise organizations like VMware, SAP, Software AG, CERN, Saudi Aramco since 2006. His books and guides are referenced in over 50 universities in North America, Europe, and Asia.


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