Go-to-market
Go-to-market consultant for B2B and PE-backed companies
When the number in the model has no system underneath it. I work with the CEO and the sponsor on who to sell to, what to say, what to charge and how the pipeline is run and reported, then DevriX builds the RevOps and reporting that track it.
- 500+ companies advised since 2010
- 40+ acquisitions as an operator
- 6 companies founded, 2 exited
When to bring in a GTM consultant
Growth stalled after the founders stopped selling
Revenue grew on relationships and a few strong sellers, and that does not scale.
A new sponsor with a revenue plan
The value creation plan needs a sales and marketing system that reaches the number with the team you have.
A pipeline nobody trusts
Forecasts miss, stages mean different things to different people and CAC keeps climbing.
What the work covers
ICP and segmentation
Which customers to win, which to stop chasing, and how to find more of the first.
Pricing and packaging
Price points and packages that raise deal size without slowing the cycle.
Pipeline and RevOps diagnosis
Where leads leak, by stage, against the data in your CRM.
A 100-day GTM plan
Sequenced moves with owners and a weekly read on whether they are working.
Sales and marketing alignment
One definition of a qualified lead and one report both teams accept.
How it works
A 20-minute call
The model, the gap and what the commercial team runs today.
A GTM review
A written diagnosis of the funnel, the offer and the team, with the plan that follows.
Execution
I stay on the plan with the CEO; DevriX builds the RevOps, data and campaigns.
Read before you hire
Questions
How is this different from hiring a VP of Sales or a CRO?
A hire runs the team. The GTM work sets what the team should run: the market, the offer, the pricing and the system that measures it.
Do you implement or only advise?
Both. I own the plan with the CEO, and DevriX, the execution unit I lead, builds the RevOps, data and campaigns.
Do you work only with PE-backed companies?
No. B2B companies from $30M to $500M, PE-backed or founder-led.
How is it priced?
A fixed-scope GTM review first, then a monthly retainer if you want me on the plan. Scoped on a 20-minute call.
Book a GTM review
A 20-minute call: what the company runs today, what the plan needs, and whether I am the right fit.
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