Top LinkedIn creators work with ghostwriters and in-house teams”
Several comments alluded to that when I announced my experiment (posting several times a day here).
Some of them also hinted that the production quality will be “mediocre” or “generic”.
So I went back to my old archives as a sanity check exercise.
This is a snippet from John Hall‘s “Top of Mind” book released in 2017. Generating quality ideas isn’t rocket science – instead, it’s practice makes perfect.
James Altucher popularized the idea of “writing down 10 ideas a day”. As a famous investor, author, hedge-fund manager, and podcaster, he’s both extremely busy and exposed to new interactions and external influence.
Taking my early NLP classes (the psychology ones, not programming) in 2006-2007, we went through the “Bredogenerator” principles of vocalizing ideas and what we see around us as a practical exercise to speed up our thinking process and oral speaking.
My team often jokes that I write great emails or comments in seconds. While that’s subjective, being exposed to 450+ emails daily and on social daily for 16 years builds up experience over time.
The heaviest lift I use my teams for internally is video editing – producing better podcasts out of my Streamyard recording, adding transitions, and preparing YouTube copy. And autoposting on networks I don’t use often (like Instagram or TikTok).
Video cuts are podcasts and my videos going through Opus so shorts don’t need support, either.
And everything that goes live on LinkedIn, X, Threads is 100% me.
– I’m not saying that coming up with ideas is easy.
– I don’t claim my content is super high quality.
– I never question the consecutive reps spending 25 years in tech, most of that working 60+ hours a week.
But content production, networking, sales, public speaking – all are trainable skills.
The question is – are these skills valuable enough for your career, professional development, or personal satisfaction?
My individual answer is yes. They help me scale my multiple businesses, articulate ideas better, structure sales pitches better, present at events with confidence, crank out multiple webinars or conferences in a single week.
It’s not a REQUIRED skill. But whether it’s possible to do solo in addition to a full-time job – yes, it is.
