All the outreach and lead generation playbooks for cold pitching targeting VPs and above are brutally useless unless:
– You’re running a truly disruptive and groundbreaking startup
– Your product is absolutely shaking a core problem in the ecosystem
– Your previous job role is a VP and above in a Nasdaq company or an ex-founder of a startup that sold for $100M+
Selling anything around lead generation, content writing, guest posting, design, SEO, podcast marketing, ads management, virtual assistance services…
Expect radio silence.
I get nearly 100 pitches every single week. This has been going on for probably a decade.
Make it 50,000 or so DMs, email pitches, and cold calls selling me commodity services since 2015.
That’s thousands of writers, thousands of appointment setters, thousands of designers, thousands of developers, thousands of recruiting firms…
Very few feelings online are imprinted with so much pain and disgust as “yet another random spam lurking in my DMs.”
Expect defensive mechanisms to kick in – just like gatekeepers defend office phone numbers.
So if you’ve been running the shotgun commodity playbook in 2024, please stop.
Why Your Cold Pitch is Doomed Before It Starts?
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The Author
Mario Peshev is a serial martech entrepreneur, global business advisor, angel investor, and author, famous for launching a top 20 enterprise WordPress consultancy and authoring the modern startup formation book, “MBA Disrupted.”
His digital footprint includes 25 years of creating and scaling technical solutions, building and growing digital teams, starting and growing companies from zero to seven figures, acquiring and selling assets and businesses, and investing in global startups like beehiiv, doola, the Stacked Marketer, Alcatraz, SeedBlink.
Peshev spent over 10,000 hours in consulting and training activities for organizations like VMware, SAP, Software AG, CERN, Saudi Aramco since 2006. His books and guides are references in over 30 universities in North America, Europe, and Asia.
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