Why ‘MBA Disrupted’ Remains the Blueprint for Building Sustainable Digital Businesses—Even in an AI-Obsessed World

“MBA Disrupted” was first released last year, still 100% relevant in forming digital corporations with sustainable business models, and only mentions “AI” NINE times across nearly 400 pages. 📗

I wouldn’t start any “AI-first” business in 2026, either.

Valuations are insane. Over 95% of bloated AI startups will go under in the next 3-5 years, guaranteed.

💼 The core business models in the book will remain largely the same: like selling services, SaaS, marketplaces, publishing, eCommerce, membership sites, lead generation projects (and several others defined in the book).

As a 2x Amazon bestseller, it’s been a recommended read for account managers, traditional product managers, executives in non-digital industries, aspiring marketing professionals, even investors and PE partners catching up on the space.

It’s now available on Amazon worldwide, at Barnes & Noble, and in bookstores in Bulgaria.

MBA Disrupted business outcomes


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Mario Peshev is a 5x CEO and operator, founder of DevriX and Growth Shuttle, global value creation advisor, angel investor, and author of “MBA Disrupted.”

His original background in engineering rode the wave of IT entrepreneurship in the last 25 years, from product and service entrepreneurship through acquiring and selling businesses, to investing in global startups like beehiiv, doola, the Stacked Marketer, Alcatraz, SeedBlink.

Peshev spent over 10,000 hours in consulting and training contracts for mid-market and enterprise organizations like VMware, SAP, Software AG, CERN, Saudi Aramco since 2006. His books and guides are referenced in over 50 universities in North America, Europe, and Asia.


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