Why LinkedIn Needs Agent Profiles: The Next Evolution of Professional Identity

It’s time for LinkedIn to allow agentic profiles on the platform as roles and responsibilities get delegated to OpenClaws, NanoClaws, Agent SDK bots, NemoClaws, Lindies, Delphi bots etc.

A common pattern that’s growing in popularity is creating dedicated agents for different purposes: sales, customer support, recruitment, content production, SEO, market research, executive assistance, engineering, design, vibe coding, operations, product management, financial analysis, bookkeeping, legal assistance, personal training and coaching (to name a few).

We’ve had automation around for decades:

– Zapier, Make, n8n
– Custom production code with machine learning, neural and deep networks
– Scheduling tools for social media and content
– Systems health checks
– Uptime monitors
– HackerRank and automated recruitment systems
– Outreach sequences
– Dialers
– Chatbots
– Robocalls

More and more small and medium-sized startups outsource entire functions to bots.

Jason M. Lemkin runs 20+ agents for sales, event management, ops, and who knows what for.

I scaled my 2 agents in Aug to 5 in Dec to 8 today.

If you get looped into email conversations with emails, these should be tied to personas – i.e. LinkedIn users.

Even if LinkedIn creates a special “label” or a profile category = “agent”, with a bot emoji near the name. It doesn’t have to be deceptive – just representative of the roles and responsibilities.

If you review vendors and end up conversing with Agentforce bots, you should be able to reference that – even add them and DM them on LinkedIn as needed.

If you apply for roles and the hiring manager is a bot, you should be able to recognize that and ask for follow-up information on LinkedIn, too.

As the bot population is spinning entire social networks for agents nowadays – like Moltbook which was even acquired by Meta – agents are slowly becoming first-party citizens.

Any salesperson’s playbook has a chapter on gatekeepers. Going straight to the highest level decision-maker is rarely a true opportunity anyways.

And whether you go through Tim, the receptionist, or TimAI, the agent managing the CEOs calendar, shouldn’t make a real difference anymore.


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Mario Peshev is a 5x CEO and operator, founder of DevriX and Growth Shuttle, global value creation advisor, angel investor, and author of “MBA Disrupted.”

His original background in engineering rode the wave of IT entrepreneurship in the last 25 years, from product and service entrepreneurship through acquiring and selling businesses, to investing in global startups like beehiiv, doola, the Stacked Marketer, Alcatraz, SeedBlink.

Peshev spent over 10,000 hours in consulting and training contracts for mid-market and enterprise organizations like VMware, SAP, Software AG, CERN, Saudi Aramco since 2006. His books and guides are referenced in over 50 universities in North America, Europe, and Asia.


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