Why do you encourage your employees to pursue side gigs or start their own ventures? Isn’t that counterproductive for your business?

I support all of my teams to take on side gigs and start their own venture.

Why?

👨‍🏫 Because entrepreneurs make great employees.

FTEs are getting paid for 40 hours a week.

⌛ They are left with another 50-60 hours weekly when you discard commute, sleep, food or shopping breaks – or some extra time at the office.

There are plenty of ways to spend the spare time:

– Family time
– Friends
– Going out to bars
– Watching Netflix
– Playing sports
– Video games
– Binging YouTube videos

Yet very few of these generate additional revenue – yet alone teach you the core business principles.

👉 (Not discarding family – but spending 10-20 hours weekly on learning and earning shouldn’t be condemned).

Investing, freelance, selling stock photos, organizing events, teaching courses are some effective ways to run your own P&L and master the concepts of running operations.

Once you start to pay out of pocket for hosting and premium plugins, dive deeper into transaction fees, find out how taxes are allocated when you charge for services…

📈 It builds different mental models at work.

It turns employees into more diligent and strategic troops in the organization.

Craving know-how and diving deeper into go-to-market principles, ROAS, profitability.

Understanding why automation, repeatable processes, and productized services can scale better.

Diversification is a win-win for both parties. And I recommend everyone to take on a side venture and see how the sauce is made in practice. ⬇️

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