When global crises erupt, should digital life pause—or adapt?

What happens in the Middle East vs. scheduled posts I keep seeing here for lead generation campaigns are two parallel universes.

Hard to neglect the globlal impact on the verge of WWIII even outside of the epicentre of the military events.

A single wrong missisle striking 10km outside of a border can hit a foreign NATO target bound to retaliate after.

Events like these shape global relations, impact on oil, the stock market, any working population in these countries. And all proxies are getting pulled in by default.

While general human beings are not in control of the control centres launching ballistic missisles or drones, it looks dystopian to read a barrage of celebratory stories, sales launches, or event selfies this weekend.

It was no different the first week in Ukraine or the first month of the pandemic. The latter was more “united” as people globally were immediately and directly connected, affected, and vulnerable.

But most of the world is today, too.