Before considering a list of plugins for a WooCommerce website, you need to analyze your buyer persona (the target audience) and your customer market. Answer some of the initial questions before you proceed further:
- Who is my ideal customer?
- What are they buying habits?
- Do they buy from desktop, tablet, or mobile?
- Where do they live?
- What would be the standard payment processors that they would use?
- Are they discounts-driven, or looking for the best deal for their problem?
- What do my competitors use?
- How to provide a better user experience and more features for my ideal customers?
Once you establish these and reiterate a few more relevant questions, you’ll get a better idea toward what you support in your store and where is the missing gap between you and your prospects.
Moreover, there are two types of plugins for WordPress stores using WooCommerce:
- Standard WordPress plugin applicable in WooCommerce as well
- WooCommerce extensions that focus on the eCommerce portion of your websit
The first list includes plugins for SEO, secure login (or login with social media accounts), contact forms and others that are “good to have” and not necessarily related to eCommerce (the same would apply for a membership website, for example).
With regards to the WooCommerce part of your website, based on your initial analysis you may identify that your store does not support required features, or payment gateways that your customers use, or require Subscriptions in order to work properly.
Some handy extensions applicable to many WooCommerce stores are:
- WooCommerce Subscriptions – WooCommerce
- WooCommerce Direct Checkout
- Recover sales with WooCommerce Abandoned Cart Pro
- Woocommerce Social Media Share Buttons
- Stripe – WooCommerce
- WooCommerce One Click Upsell Funnel Pro
- Dynamic Pricing – WooCommerce
- WooCommerce Delivery Date and Delivery Time
- Booster for WooCommerce
- WooCommerce Predictive Search