Before considering a list of plugins for a WooCommerce website, you need to analyze your buyer persona (the target audience) and your customer market. Answer some of the initial questions before you proceed further:
- Who is my ideal customer?
- What are they buying habits?
- Do they buy from desktop, tablet, or mobile?
- Where do they live?
- What would be the standard payment processors that they would use?
- Are they discounts-driven, or looking for the best deal for their problem?
- What do my competitors use?
- How to provide a better user experience and more features for my ideal customers?
Understanding Your Customer Market
Market Trends: By studying the market, you gain insights into what features are trending and what your competitors are doing. This knowledge can guide you in choosing plugins that will make you competitive.
Regional Preferences: If your market is geographically diverse, understanding local preferences and regulations can help you select plugins, such as multi-currency converters or region-specific payment gateways.
Technology Adoption Rates: Different markets have varying levels of technology adoption. Knowing how tech-savvy your customer market is can inform your choice of plugins—whether to go for more advanced, feature-rich options or keep things simple and intuitive.
- Research and Surveys: Before making any decisions, conduct market research or customer surveys to gather data on your target audience and market.
- Consult Stakeholders: Involve different teams (e.g., sales, marketing, customer support) in the decision-making process. Each team offers a unique perspective on what plugins could benefit the business.
- Test and Iterate: Testing selected plugins on a smaller scale is a good idea before fully committing. Monitor performance metrics and gather user feedback to make any necessary adjustments.
- Budget and ROI: Always keep your budget in mind and aim for plugins that offer a good return on investment. High-quality, paid plugins often offer better support and features than free options. However, they must justify their cost through tangible benefits to your store.
- Compliance and Security: Ensure that the plugins you choose comply with relevant laws and regulations, especially concerning data protection and privacy.
- Compatibility and Updates: Verify that the plugins are compatible with your WooCommerce version and regularly updated for security and functionality improvements.
Once you establish these and reiterate a few more relevant questions, you’ll get a better idea toward what you support in your store and where is the missing gap between you and your prospects.
Moreover, there are two types of plugins for WordPress stores using WooCommerce:
- Standard WordPress plugin applicable in WooCommerce as well
- WooCommerce extensions that focus on the eCommerce portion of your websit
The first list includes plugins for SEO, secure login (or login with social media accounts), contact forms and others that are “good to have” and not necessarily related to eCommerce (the same would apply for a membership website, for example).
With regards to the WooCommerce part of your website, based on your initial analysis you may identify that your store does not support required features, or payment gateways that your customers use, or require Subscriptions in order to work properly.
Some handy extensions applicable to many WooCommerce stores are:
- WooCommerce Subscriptions – WooCommerce
- WooCommerce Direct Checkout
- Recover sales with WooCommerce Abandoned Cart Pro
- Woocommerce Social Media Share Buttons
- Stripe – WooCommerce
- WooCommerce One Click Upsell Funnel Pro
- Dynamic Pricing – WooCommerce
- WooCommerce Delivery Date and Delivery Time
- Booster for WooCommerce
- WooCommerce Predictive Search