Every successful business in our portfolio did a HARD RESET in 2023 and transformed its operations this year. 🧵
A dozen 8-figure businesses applied startup thinking, rebuilding their:
👉 Product-market fit modeling
👉 Go-to-market strategy
👉 ICP alignment
👉 Pricing model structure
👉 Offer definition
👉 4Ps marketing alignment
7 of the SME companies I work with now generate 30%+ of their revenue with services and solutions that didn’t exist 18 months ago.
I covered 12 different digital business types in my bestseller “MBA Disrupted” earlier this year. This one covers the full business circle, including:
1. Marketplace
2. Franchise
3. Manufacturer
4. Retailer
5. Aggregator
6. Brick-and-Mortar
7. E-Commerce
8. Bricks-and-Clicks
9. Freelance
10. Data-Driven
11. Sharing Economy
12. Subscription Box
13. Transaction-Based
14. Subscription
15. Freemium
16. Ads-Based
Applying this model, we helped businesses:
✅ Shift from social networks to marketplaces and business directories
✅ Move from B2C commerce to wholesale B2B contracts with universities and airports
✅ Transition from B2B SaaS to managed consulting on top of their infrastructure
✅ Build low-cost, high-volume subscription box plans for tens of thousands of customers
✅ Shape $100K/year enterprise contracts into $40/mo + usage fee subscriptions
✅ Turn a monolith service-based company into a multinational franchise
✅ Extract a major IP retail solution into a manufacturing division for a series of other products
Moving back to first principles is the root of our experimentation as a service solution at DevriX and my advisory framework at Growth Shuttle.
Ignoring all the enterprise complexities of decision making, brand affinity, reputation management, convoluted hierarchies and budget management – and instead, shaping a pilot sandbox standalone set of tests that work independently. 🏎️
For some of them, we even structure a separate LLC with a site to test safely with outreach offers and sponsored campaigns. And plug back into the big machine after.
Highly underrated growth hack in 2024 which we keep winning again and again and again. 🏆
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🔜 I share B2B strategies and playbooks that work in 2024. Follow me Mario Peshev for tactical insights.
🔁 Repost to help B2Bs get back on track faster and make the economy great again.
