The biggest disruption in enterprise happened in the past 18 months.
1. Nasdaq companies going through mass layoffs 📉
2. Business paradigms and principles rendered obsolete thank to chatbots 📉
3. Unicorn SaaS titans losing massive market share to competitive and disruptive startups 📉
4. “Growth at all cost” took a 180 turn when VC funding dried out and profitability became the norm again 📉
5. Core algorithms in SEO, LinkedIn, PPC and SEM stopped working overnight 📉
Complacency is at fault when abundance surrounds us.
🚢 Smooth sailing leads us to believe that this journey will go on forever. And we fail to recognize the early signs of oversaturated markets and blue ocean.
Financial stability from ongoing rounds develops strategies relying on more manpower and excessive ad spend.
👨🏫 Executives should develop a growth mindset culture internally and align it top to bottom.
C-levels. VPs. Directors. Managers.
The market learned an important lesson starting in 2023 – and not everyone survived the bumb.
Have you put the processes in place to avoid similar crises in the future?
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