Q4 is the busiest season for a handful of business segments (I’ve listed 11 on top of my head in this release).
Time for execution here – and doubling (or quadrupling) down on what really works while offsetting costs from channels that will underperform drastically more now.
👉 Ad pressure will be severe for shoppers and end of year deals.
👉 Cold calling/emailing will be more aggressive than ever, too.
👉 Office workers will be busier in general (I’m seeing an influx of evening emails, Friday asks, and even RFPs and retainer submissions this Saturday morning here).
Incurring a third of the annual sales over Q4 isn’t unusual for many organizations out there.
Are you in the right stage of the pipeline yet?
Growth Shuttle InsiderGrowth Shuttle Insider
The big Q4 push in both B2B and B2C
Mario Peshev
