Looks like scam? No, it’s an ACTUAL email from Amazon.
Took me 15 minutes to verify the sender records, link authenticity, browse reddit for similar reports, etc.
While B2B teams iterate continuously on email outreach templates and playbooks, the big players send this 👇
(or how not to do emails unless you’re a Fortune 500 company):
1. “Dear Creator” – smells like a guest post outreach template from the large VA farms in Asia.
2. “We hope this email finds you well” – some of my inboxes have an ACTUAL FILTER to automatically move this to spam (real people don’t speak this way).
3. Readability is severely limited – quite hard to go over everything at one go, long and legal paragraphs glued to one another.
4. “What Next?” – is this grammatically accurate?
5. Links not personalized to my account – I would understand omitting any links (like banks do) to avoid fraud, but plenty of links point to Amazon + they mention my associates’ account by name. It would help linking straight to my profile to update.
6. Even the footer with the best regards is glued to the last paragraph.
Kudos for the blue badge in the “From” sender label above – that helps.
Look, I don’t think it’s a major problem per se, other than the double standards between large corps vs. individuals and startups sending emails.
Moral of the story: investing in brand awareness, trust, and building advocacy should be among B2B’s biggest priorities in 2024.
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