The Cost of Standing Still in Product-Led Businesses

Our recruitment process goes through our corporate website because legacy software like LinkedIn can’t even update billing accounts without a full wipe of historical data.

We were offered both Talent accounts and met with ad account managers a dozen times last year. Account-facing teams are really helpful and knowledgeable. It’s the executive layer on top that hasn’t introduced significant product updates since 2023 (and we’re 2026 now).

If you have agency/startup background and live in Sofia, check the DevriX website for open accounts, marketing, and engineering roles.

Meanwhile, I’m back to the weekly newsletter with 30,000 email subscribers relying on email, invented in 1971, that just works (still, credit to beehiiv for the editorial ease of use and the subscription mechanism).

graphical user interface, text, application, email


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Mario Peshev is a 5x CEO and operator, founder of DevriX and Growth Shuttle, global value creation advisor, angel investor, and author of “MBA Disrupted.”

His original background in engineering rode the wave of IT entrepreneurship in the last 25 years, from product and service entrepreneurship through acquiring and selling businesses, to investing in global startups like beehiiv, doola, the Stacked Marketer, Alcatraz, SeedBlink.

Peshev spent over 10,000 hours in consulting and training contracts for mid-market and enterprise organizations like VMware, SAP, Software AG, CERN, Saudi Aramco since 2006. His books and guides are referenced in over 50 universities in North America, Europe, and Asia.


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