The Art of Relationship Building: From Books to Breakthroughs

Great entrepreneurs approach every channel from a different angle.

– LinkedIn as a retention mechanism
– X for escalating emergencies to brands
– Low ticket SaaS to convert enterprise service clients
– Directories for email list building
– Cheap consulting for testimonials
– Blog for documenting SOPs
– Instagram for culture building
– Influencers to rank brand search terms
– PPC to identify readers with Kwanzoo and RB2B

Standard playbooks get packed and oversaturated.

Also, they rarely work (snake oil salesmen everywhere).

The key is in maximizing channel distribution in creative ways.

I’ve used:

– Early adopter plans, book copies, subscriptions to new products by 8-figure entrepreneurs as an introduction to relationships
– X to unblock a $17K PayPal transfer locked in for 3 weeks (released 4 hours after a tweet)
– AmA posts for Trustpilot reviews after
– Email outreach campaigns as a case study closing a GTM retainer
– PR for closing business with personal media relationships

I buy every single book by people I follow and care about – it’s the easiest way to start a conversation or namedrop someone on social.

Some of my long-lasting business relationships on LinkedIn started this way, too.

Spend 10min over the weekend and list down 10 people you follow and want to connect with. See what they publish, campaigns they start, events they go to. Make a non-creepy step to building a future bond.

It’s that simple.