The 2026 360° Playbook for Operating Partners: Principles, Pitfalls, and GTM Frameworks

The 360 playbook for Operating Partners in 2026:

✅ Key principles we apply when stepping into this role fractionally (or as a shadow team)

✅ Obstacles we see as a value creation embedded unit

✅ Mid-market adapted digital GTM frameworks I have used across 8 companies in 2025

✅ Reverse 360 recruitment principles (for OPs during their first 30-60-90)

The full write-up live now:

Growth Shuttle InsiderGrowth Shuttle Insider

The New Operating Partner Playbook We Deploy in Market

Mario Peshev


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Mario Peshev is a 5x CEO and operator, founder of DevriX and Growth Shuttle, global value creation advisor, angel investor, and author of “MBA Disrupted.”

His original background in engineering rode the wave of IT entrepreneurship in the last 25 years, from product and service entrepreneurship through acquiring and selling businesses, to investing in global startups like beehiiv, doola, the Stacked Marketer, Alcatraz, SeedBlink.

Peshev spent over 10,000 hours in consulting and training contracts for mid-market and enterprise organizations like VMware, SAP, Software AG, CERN, Saudi Aramco since 2006. His books and guides are referenced in over 50 universities in North America, Europe, and Asia.


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