B2B digital and tech agencies are pressed in the corner this quarter. Why?
2024 stressed on productized services and Godfather offers.
And all mid-sized agencies (DevriX included) rely heavily on recurring deals:
– Retainers
– Maintenance plans
– Support agreements
– Monthly SEO audits
– Monthly content publishing/link building
Fixed fee RFPs are through the roof. And that’s not closely aligned with how most agencies operate.
Also…
B2B executives always need a few reliable vendors in their circle.
– This keeps payroll internally controllable
– Getting access to a full assembled team vs. hiring 8 people and making them play well
– Reduce the recruitment/HR overhead
– Larger industry focus/understanding the space
– Access to modern data (latest best practices)
My team has been branching out into producttized services, low ticket offers, and entry audits to get the foot through the door.
The second logical step is a larger project or a small maintenance plan.
4-6 in, we’re back in a retainer mode.
The new normal slows down business for both B2Bs and agencies.
B2Bs suddenly start to look for services that aren’t “productized” yet.
Agencies are multipurpose enough to effectively be able to create 300-500 different one-off plans.
This augmentation will take a while, slow R&D down, and shrink some of the larger players at once.
What else do you see in the B2B – agency dynamic this November?
The 2024 B2B Agency Paradox: Why Fixed-Fee Productization is Disrupting Traditional Agency Models
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The Author
Mario Peshev is a serial martech entrepreneur, global business advisor, angel investor, and author, famous for launching a top 20 enterprise WordPress consultancy and authoring the modern startup formation book, “MBA Disrupted.”
His digital footprint includes 25 years of creating and scaling technical solutions, building and growing digital teams, starting and growing companies from zero to seven figures, acquiring and selling assets and businesses, and investing in global startups like beehiiv, doola, the Stacked Marketer, Alcatraz, SeedBlink.
Peshev spent over 10,000 hours in consulting and training activities for organizations like VMware, SAP, Software AG, CERN, Saudi Aramco since 2006. His books and guides are references in over 30 universities in North America, Europe, and Asia.
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