“If an organization spends $50k-$100k or more on a piece of enterprise software, often, the buyer’s boss will never use the app.”
Jason M. Lemkin has been the Seth Godin of SaaS and sales for over a decade, nailing another key differentiation between delivery and expectations.
Setting KPIs is where science meets art. In EOS, “everyone has a number” – not a single human in the org is allowed to operate without a target.
And while a mid-level engineer or an office assistant may not be directly responsible for the P&L and opportunities, these numbers bubble up to the core metrics.
Data is the ultimate MOAT today behind most brands. And petabytes of unstructured data don’t do any good without the right dashboards.
