Supporting What You Own: The Case for Liquidity and Community Capitalism

I have a special form of attachment to crowdfunding and IPOs.

One of my angel investments is getting listed on Nasdaq in a few weeks and I’m particularly happy because I can clearly picture the mass adoption for a brand bringing direct gains to shareholders who can grab a piece on the open market.

Recently invested in an organic brand listed on the stock exchanges here. Now, I stock on their inventory and promote it over alternative products (simply because of the actual attachment to the business).

OpenAI’s recent conversations about an IPO make a ton of sense, too. I own Microsoft and Google shares and am more inclined to support these vs. proprietary businesses (even though MSFT owns 50% or so of OpenAI with the current structure).

As far as the “future of AI” is concerned, public market companies will have a clear gain in that.

Owning a piece of a product you use just hits different. But the illiquidity of angel investments and VC is expensive and hasn’t been wildly motivating over the past 2-3 years.

That’s why I’m also fond of secondaries as a way out, too.

Any opportunities to get listed on a broader market, enable liquidity, offer secondaries, pitch other investors willing to acquire existing assets, and open up larger funds to enable the PR and community army forward are so powerful in today’s world.


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Mario Peshev is a serial martech entrepreneur, global business advisor, angel investor, and author, famous for launching a top 20 enterprise WordPress consultancy and authoring the modern startup formation book, “MBA Disrupted.”

His digital footprint includes 25 years of creating and scaling technical solutions, building and growing digital teams, starting and growing companies from zero to seven figures, acquiring and selling assets and businesses, and investing in global startups like beehiiv, doola, the Stacked Marketer, Alcatraz, SeedBlink.

Peshev spent over 10,000 hours in consulting and training activities for organizations like VMware, SAP, Software AG, CERN, Saudi Aramco since 2006. His books and guides are references in over 30 universities in North America, Europe, and Asia.


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