WordPress blogs could be monetized in so many ways.
- Sponsored posts
- Paid guest writing opportunities
- Personal branding (and consulting options)
- Affiliate marketing
- Email marketing
Are you asking about eCommerce since you want to charge straight through the website?
I’ll get to products, but before that, let’s review a few more revenue-generating opportunities like:
- Training courses (charging for courses)
- Other memberships (gated content or additional features)
- Paid social media profiles
- A SaaS product billed monthly or per a given action
Each of them requires a different approach, and a standard eCommerce solution would be an overkill.
Nearly a dozen eCommerce solutions offer different shopping features (each with their own set of unique perks). Reviewing the alternatives may be a good starting point.
There are lightweight ones — tiny, simple shopping carts, especially helpful (not impacting performance too) if you simply want to charge for a couple of digital items.
What If You Sell at Scale?
If you sell hundreds of thousands of products (or even a thousand with a hundred variations for each), traditional solutions may not be ideal.
Or whenever you generate a ridiculous amount of sales monthly.
Yes, it’s a great problem to have and you’ll “figure it out” once the time comes.
But just in case you become an overnight success, there are three popular options here:
- Keep scaling WooCommerce/EDD. While not fully ideal, it is actually possible, though it requires some DevOps engineering behind the scenes and probably parallel ordering queues to avoid timeouts.
- Extract the shop to a separate, designated shopping platform like Magento, OpenCart, and a bunch of non-PHP commerce solutions.
- Offload shopping to a SaaS — Shopify Plus or BigCommerce, integrating through their APIs so the shopping experience is lightweight.
There you go, start simple at first and scale as your revenue keeps growing.