Seasonality in business was predictable in the 2012-2019 era – not anymore.
Starting with the pandemic.
The first year – 2020 – marking a full circle of fear, uncertainty, and doubt. Local businesses nearly wiped out for months and lockdowns hitting in.
Airlines begging for government funding to survive.
So 2020 and 2021 were adaptation years.
But seasonality hasn’t reverted back yet.
Our last 3 Augusts have been packed with new contracts and high scale. Just signed 3 new ones in July and one yesterday. And Aug of 2023 was a record for the year.
This January was ultra busy, too. Sales, strategy, roadmapping calls back to back from Jan 3.
Year-round seasonality is taking a 5-year hiathus. This is why you see a global adaptation to a regular work year, not a school break for adults we’ve been used to over the 2010s.
Seasonality Died in 2020 — And It’s Still Missing in 2025
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The Author
Mario Peshev is a serial martech entrepreneur, global business advisor, angel investor, and author, famous for launching a top 20 enterprise WordPress consultancy and authoring the modern startup formation book, “MBA Disrupted.”
His digital footprint includes 25 years of creating and scaling technical solutions, building and growing digital teams, starting and growing companies from zero to seven figures, acquiring and selling assets and businesses, and investing in global startups like beehiiv, doola, the Stacked Marketer, Alcatraz, SeedBlink.
Peshev spent over 10,000 hours in consulting and training activities for organizations like VMware, SAP, Software AG, CERN, Saudi Aramco since 2006. His books and guides are references in over 30 universities in North America, Europe, and Asia.
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