Over 12,000 current subscribers of the Growth Blueprint across beehiiv and LinkedIn (and 20K+ total, including inactive I’ve been purging over time).
Unfortunately, with two spicy B2B keywords, the web is now crowded with similar newsletter names, agency brand websites, actual blueprint downloadable packages, YouTube channels, and podcasts.
“Crowded” is an understatement.
I’ve gone through trademark registrations and I know how confusing it gets. I also had to rename my podcast a year ago to “The B2B Growth Hacking Playbook” which is a mouthful. And three of my companies rank for competitive names, too.
But the newsletter matures – and now caters to CXOs in global corporations, VPs and directors across organizations like Google, Amazon, Apple, Deloitte, Xerox, UPS (to name a few), investors, and fast-pacing entrepreneurs.
I no longer talk about “growth” alone – granted, it was up and north from 2016 to 2022, but not anymore.
So I’m looking for a better outlook of the newsletter which covers global news and macro data, lessons from my agency/consulting clients, practical reports from experiments I run across my companies, an aggregated readout on ups and downs across categories, and a holistic overview of 500+ companies I monitor weekly.
I could keep the current name as-is without a branded domain, with all the ambiguity for search terms (and not all relevant to growth).
Or I can tie it to one of my other sites as a personal project – like my blog or my consulting agency Growth Shuttle (similar problems).
I like the narrative of a “B2B Multipreneur” – lessons learned from a serial founder and investor – but this may risk downsizing the business size or throw in a solo vibe for SMBs vs. the actual scale of reports.
Other options are possible. Vote with your comments if you’re not a subscriber ⬇️
