LinkedIn is boosting reach for polls and surveys.
Engagement is high on X, Instagram stories, and email blasts.
Publishers, affiliates, and B2C have cracked the code years ago. And B2B is lagging behind.
5 ways to leverage quizzes to grow your pipeline B2B:
1. Lead generation
Quizzes convert better than most traditional lead generation magnets or email sign up forms.
Boring B2Bs often default to a generic white paper or an email subscription form.
Quizzes can put your audience to a test – expanding educational elements with details about product features or company insights in your network.
2. Partnership marketing
Branched quizzes can feature your partners by subtle plugs and name drops.
Personalized quizzes end up with different “thank you” pages. Here’s where you bundle your offer with your strategic partner based on ICP identification.
3. Upsells or cross-sells
Quizzes don’t have to be “fun”.
– Have you mastered these 14 HubSpot features yet?
– What hosting plan fits your traffic peaks? (traffic assessment during sales events and TV campaigns)
– Define your social tone of voice based on these influencers (providing social copy and generating outcome based on patterns)
Take the answers and plug additional features or higher plans for engaged consumers aiming for the sky.
4. TOFU content
Engaging and educational quizzes are linkable and shareable.
Looping in your marketing team to develop them regularly increases domain authority and grows your followers.
Example questions to build quizzes around:
– Which Fortune 500 founder said the following statement?
– What demand generation SaaS made it to Inc 500 in its second year?
– Which automated outreach tool reports the highest response rates based on a 6sense study?
5. Compiling market insights
If content is king, data is queen.
Compiling survey data is the leading brand authority and thought leadership engine for hundreds of B2B brands and SaaS.
Polling your ICP can inform decisions and build strong communities.
And market reports are evergreen – at least over the course of two years.
Here’s a primer on ready-to-go poll and quiz examples to delegate internally and set your company apart.
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