Over 95% of all people abuse meetings as a communication channel

I’ve been an advocate of async communication for a decade – and it’s high time I redo the asynchronous guide I authored for Entrepreneur Media two years back.

It was timely during the pandemic and just as accurate today.

For context, I receive over 30 meeting/call invites every single week.

1. My workweek already fluctuates anywhere between 60 and 80 hours weekly.
2. I’ve got ~10 meetings booked weekly (partners, management, strategy, clients, recruitment, finance).
3. Some of the meeting invites are on-site. This is how 60 minutes turn into 3 hours with commuting and prolonging meetings during lunch/dinner.
4. At least 80% of the meetings “could have been an email”, a Loom, or a voice. I’d say 95% but let’s give some strategy or brainstorming meets a chance.

Link to the piece below (and my “Why I don’t pick up my phone” listicle).

Async communication is the solution to all problems


Part of:

Mario Peshev is a serial martech entrepreneur, global business advisor, angel investor, and author, famous for launching a top 20 enterprise WordPress consultancy and authoring the modern startup formation book, “MBA Disrupted.”

His digital footprint includes 25 years of creating and scaling technical solutions, building and growing digital teams, starting and growing companies from zero to seven figures, acquiring and selling assets and businesses, and investing in global startups like beehiiv, doola, the Stacked Marketer, Alcatraz, SeedBlink.

Peshev spent over 10,000 hours in consulting and training activities for organizations like VMware, SAP, Software AG, CERN, Saudi Aramco since 2006. His books and guides are references in over 30 universities in North America, Europe, and Asia.


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