Over 900 B2B buyers who spent over $10K in one batch leaned in on the harsh truth in B2B marketing and sales:

Vendors who haven’t been present in the research process have 16% chance to win a deal. More sizeable transactions take 6 to 9 months before the formal shortlisting process. The legwork involves internal discussions, online research, communities, comparison portals, and internal stakeholder recommendations. If you’re running a stealth solutions provider dependent on PPC or lack visibility in the industry journals that matter, you’re missing out on over 80% of all deals. Add in thought leadership in the mix: successful thought leaders providing strategic, data-driven insights, and practical case studies, can win that trust in the first 70% of the buying process. 8 months left until Q4. Start your content marketing journey now to influence the right conversations for Q4 and the coming year. Inbound is back, paywalls are out, and educating your prospects is what every sales and marketing leader should care about going forward.