LinkedIn consistently delivers feed content from 3 weeks ago – and even the Thanksgiving weekend.
In a digital era bouncing between “Breaking News” and the world’s complete library available across ChatGPT, Gemini, and Perplexity, ancient social content is simply unacceptable.
I’ve been on LinkedIn since 2008.
The first few years were a CV directory for HRs. I remember the ghost town years where millions of people hadn’t even heard of it.
Microsoft’s acquisition did press on a content path that made sense for good. Social creators came in and actual executives, founders, entrepreneurs who were apalled by the trolls and clickbait of Facebook or Twitter moved onto LinkedIn.
End of 2023 broke some algorithmic principles. 2024 made LinkedIn a mess. This year, it’s already rendered irrelevant in many executive playbooks.
The early CV years of LinkedIn are no secret.
Old Content, New Problems: The Decline of LinkedIn
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The Author
Mario Peshev is a 5x CEO and operator, founder of DevriX and Growth Shuttle, global value creation advisor, angel investor, and author of “MBA Disrupted.”
His original background in engineering rode the wave of IT entrepreneurship in the last 25 years, from product and service entrepreneurship through acquiring and selling businesses, to investing in global startups like beehiiv, doola, the Stacked Marketer, Alcatraz, SeedBlink.
Peshev spent over 10,000 hours in consulting and training contracts for mid-market and enterprise organizations like VMware, SAP, Software AG, CERN, Saudi Aramco since 2006. His books and guides are referenced in over 50 universities in North America, Europe, and Asia.
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