It’s consistently the most-read post on my blog, ranking in the top 3 for “biggest business challenges” and relevant keywords.
While the list includes 38 common challenges now, they mostly revolve around key areas for every business segment (in terms of revenue).
Starting businesses (sub-$1M) seek product-market fit with a small team of 1 to 5 employees, proving the need.
$1M to $10M businesses try to multiply what works in one channel, and accelerate via adding a few more people (ensuring the business would slowly grow).
The next stage – up to $30M – $50M – is about diversifying and not counting on a single channel (network or source of revenue). Building the foundations of an enterprise.
And going forward – the two areas that could kill a 9-figure business or a unicorn are taxes or class action lawsuits.
So as long as finances and taxes are clear – including any contract under the sun – we’re good.
What else would determine if a business makes it early on?
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