Picture this:
An inbox with 100 external email daily, but exclusive to your interests and business needs.
– Relevant targeted newsletters (already here)
– Grocery list preadded to a shopping cart
– 5 smartphone recommendations on discount as your phone’s battery is dying out and 2.5 years old
– A helpful agent trial for automating 3 key tasks for your role at work
– A productized service for free directory submission for your personal blog you author on weekends
Is this a horrible user experience?
No – it’s highly personalized, relevant, timely, helpful, and assertive set of tips, guides, products, recent and relevant tools.
The reason I’m not opposed to automated content generation or email outreach is conceptual. The mechanics should be easier.
The problem is abusing them.
A crappy “$99 SEO” or “200 website” email or “please guest post” will suck no matter if it’s automated or not.
Plenty of great GPT uses at scale as they get adopted:
– Niche publishers and directories using programmatic SEO to power up through an industry, and spend the time updating and moderating vs browsing the Internet and copy-pasting for weeks
– Industry leaders too busy to post, but now able to convey their message with minimal editing (and not going through PRs and HRs and a bunch of other people)
– Outreach for lean and tiny relevant startups that don’t have the funds to build $500K/mo GTM teams
Titouan Galpin recently posted:
“And as an investor, you might want to look carefully, now more than ever, if your money is going down the drain in a poorly crafted GTM strategy.”
There’s no such thing as equal start for a bootstrapped indie product and a $33M funding round in terms of outreach opportunity. It’s the man against the machine.
Yes, paid ads and sponsorships and events will always be a pay to play game and a leverage mechanic.
But expensive SDR and email marketing and CMO labor going to researching and personalizing leads is lunacy.
It’s the OFFERS that suck, not who wrote the content.
