The August slowdown is a myth – having spent 25+ hours in interviews, sales calls, and client/partner meetings this week, the summer is busier than ever.
Seasonality hit “pause” in the 2020s, starting with pandemic uncertainty, lockdowns, closure of local shops and WFH regulations. Budgets were distributed unevenly in 2020, 2021, and 2022.
The B2B shakedown after impacted marketing spend and sales pipelines, adding to the AI augmentation and saturation of the web.
And oddly enough, while certain categories were labeled as “winners” and “losers” in the past (strong ecom vs. low B2B or the opposite, strong banking industry, publishers growing), this no longer holds true.
Remember Silicon Valley Bank or FTX? This didn’t hit the broader finance market (or crypto).
The same play is valid for eCom, SaaS, AI right now. Some fail hard, others remain resilient or grow. It’s no longer about categories.
Read further below.
Growth Shuttle InsiderGrowth Shuttle Insider
The big market shift – winners and losers
Mario Peshev
