How NOT to do product marketing (the LinkedIn way): ⬇️
1. Ignore the vast volume of product request and bugs coming from customer feeds
2. Focus on executive orders based on reducing “time on site”, session duration, or DAU
3. Decide to solve that by, wait for it, implementing games! 🧩
4. Replace one of the two most clicked buttons in the menu with the new games.
5. Report high interest/click through rate because people intuitively try to visit their new contacts or add connection requests, but end up going to puzzles.
6. Again ignore the overwhelming user feedback by not hopping into any feed discussions by disgruntled users.
Extra note: while managing arbitrage publishers on the DevriX side, we’ve faced the wrath of Google when placing sneaky sticky banners at the bottom od the feed that get accidentally hit on mobile as users scroll and move their thumbs down-up.
Google is aware of that behavior, enforcing two-click violations when you try to cheat it.
LinkedIn is trying to play the same game here against industry best practices.
But hey, when my reach is down over 90 percent, at least complaints go void 😂
