Anthropic can solve most operational and admin problems in most orgs, but when it comes to GTM and sales in the AI era, you’re mostly on your own.
First, because old BDR and marketing playbooks were rendered invalid in 2023 and 2024 (and LLM knowledge predates them).
Second, the current digital landscape that worked from 2002-2005 to about 2022 no longer looks the same: organic and paid, search and social, listicles and reviews and PR and authority and content and AI comments and outreach and and…
No wonder why Ben Horowitz of a16z emphasizes ‘creativity’ and ‘human relationships’ as the differentiator skills for founders and PMs this year and ahead.
