From Legacy CRM UX to Agentic Interfaces: How Salesforce, HubSpot, and OpenAI Are Rewiring Enterprise Data Access

The horror of enterprise CRM/ERP UI is coming to an end (and our agents are super thrilled about it).

The more we provision OpenClaws and NanoClaws and LangChain agents, the more critical it is to access data across dozens of different systems – especially systems of record and sources of truth.

Both Salesforce and HubSpot have been pushing extremely hard on supporting the agentic experience.

Native ChatGPT apps to query your CRM have been around for months.

Some are still slow or taking a while to process, or require some prompting magic to get this right. But they are here – and working better than usual.

Also, these pipe well into website architecture, underlying databases, Clay flows, and other user journeys.

Let alone the Agentforce layer that’s working fairly autonomously for sales-led conversations for large and established brands.

Welcome to agentic.

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Mario Peshev is a 5x CEO and operator, founder of DevriX and Growth Shuttle, global value creation advisor, angel investor, and author of “MBA Disrupted.”

His original background in engineering rode the wave of IT entrepreneurship in the last 25 years, from product and service entrepreneurship through acquiring and selling businesses, to investing in global startups like beehiiv, doola, the Stacked Marketer, Alcatraz, SeedBlink.

Peshev spent over 10,000 hours in consulting and training contracts for mid-market and enterprise organizations like VMware, SAP, Software AG, CERN, Saudi Aramco since 2006. His books and guides are referenced in over 50 universities in North America, Europe, and Asia.


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