From Hustle to Harmony: A New Playbook for CEO Productivity in the Age of Automation

CEOs need a new strategy to fight burnout by 2025.

The old model of “never enough time in the day” will result in more sick days, less productivity, and a higher turnover rate.

I’ve been used to having 40+ phone notifications always in and 150+ priority emails pending at all times, along with endless piles of Slack pings and LinkedIn/WhatsApp DMs.

Staying “always on” and being “everywhere, all the time” was valid in the 2010s and during the pandemic.

Nowadays, up to 40% of all content online is estimated to be robot-driven. That includes articles, posts, comments, replies, reels.

There are millions of VAs and EAs behind the scenes as well.

Which neglects the ROI on spending all the time online, scrolling through feeds, or posting in the first place.

In the age of full automation, mindfulness and creative assessments go a long way.

As human capital cannot compete with robotic execution, CEOs have to double down on their strengths:

– Plan ahead more effectively
– Prioritize the right activities in that ecosystem
– Work on unscalable relationships – 1:1 contacts and meetings vs. social and blogs
– Handle higher volumes of pressure in a volatile environment
– Empathize with their team and help them get through this
– Zag when AI playbooks zig

The benefits are clear:

– Decreased tension and volatility
– Higher productivity due to better KPIs
– Better communication internally and externally
– Extra availability throughout the day/week in exchange for extended availability to approve emails or tasks prepared by bots in the evening or on weekends

Is this exclusive to CEOs?

No.

Anyone can do it.

CEO productivity is no longer about ‘hustle’ and ‘grind’ but more about finding a middle ground.

With more automation exposed to every digital worker daily, this playbooks now scales down to VPs, directors, managers, and even the first tier of employees.

Use this wisely.


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Mario Peshev is a serial martech entrepreneur, global business advisor, angel investor, and author, famous for launching a top 20 enterprise WordPress consultancy and authoring the modern startup formation book, “MBA Disrupted.”

His digital footprint includes 25 years of creating and scaling technical solutions, building and growing digital teams, starting and growing companies from zero to seven figures, acquiring and selling assets and businesses, and investing in global startups like beehiiv, doola, the Stacked Marketer, Alcatraz, SeedBlink.

Peshev spent over 10,000 hours in consulting and training activities for organizations like VMware, SAP, Software AG, CERN, Saudi Aramco since 2006. His books and guides are references in over 30 universities in North America, Europe, and Asia.


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