Managing the modern GTM stack via chat interfaces is way closer this week than ever:
➡️ Clay integration with ChatGPT announced (sourcing data and enriching fields and generating exports on the go)
➡️ Lovable app, MVP, prototype and dashboard buildouts from ChatGPT
➡️ Google announcing several different apps, Labs extensions, app building through Gmail and standalone services
➡️ Updates from HubSpot on managing CRM data via ChatGPT (plus HubSpot and Salesforce both joining the latest Lovable funding round)
➡️ Official Semrush and Ahrefs MCPs
➡️ Developer-led Meta Ads MCP for ad management
➡️ Instantly MCP for email campaign launches
Plenty of loopholes and caveats to sort out yet – specifically in document management or presentations (surprisingly still lagging behind).
My own Meta page is running ads via a custom Lovable app in a similar fashion.
Nevertheless, the modern GTM stack is less reliant on studying complex dashboards (unique to each tool) and customized taxonomies.
And building funnels and flywheels is both easier and faster now.
Future playbooks will rely heavily on scripts and agents optimizing and speeding up these new workflows. The sooner everyone gets used to the new building framework, the better.
From Dashboards to Dialog: The New GTM Operating Model
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The Author
Mario Peshev is a 5x CEO and operator, founder of DevriX and Growth Shuttle, global value creation advisor, angel investor, and author of “MBA Disrupted.”
His original background in engineering rode the wave of IT entrepreneurship in the last 25 years, from product and service entrepreneurship through acquiring and selling businesses, to investing in global startups like beehiiv, doola, the Stacked Marketer, Alcatraz, SeedBlink.
Peshev spent over 10,000 hours in consulting and training contracts for mid-market and enterprise organizations like VMware, SAP, Software AG, CERN, Saudi Aramco since 2006. His books and guides are referenced in over 50 universities in North America, Europe, and Asia.
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