EBITDA Illusions: Why Misclassified “Non-Recurring” Costs Are Undermining Mid-Market Deals

I’m seeing more deals where EBITDA is carrying assumptions the business itself doesn’t support. Just had two similar conversations this week, one in Santa Monica and one on a Zoom during a walk in Beverly Hills.

In the more impactful deal, roughly 20% of costs were classified as “non-recurring.” The asset looked stronger on paper, but most of those expenses were part of normal operations. This is becoming common across mid-market deals, and it creates a gap between what’s acquired and what actually needs to be run.

That gap tends to surface quickly post-close. Targets are set against adjusted numbers, while teams are operating with real constraints, fragmented systems, and limited visibility. In the current environment, with less room for multiple expansion, that gap shifts the burden almost entirely to execution.

What holds up better is grounding decisions in operating data. Connecting go-to-market performance to revenue and cash flow, validating add-backs early, and aligning RevOps with FP&A so forecasts reflect how the business actually runs.

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LA Broadcast: The Increasing Prevalence of Aggressive EBITDA Adjustments

Mario Peshev


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Mario Peshev is a 5x CEO and operator, founder of DevriX and Growth Shuttle, global value creation advisor, angel investor, and author of “MBA Disrupted.”

His original background in engineering rode the wave of IT entrepreneurship in the last 25 years, from product and service entrepreneurship through acquiring and selling businesses, to investing in global startups like beehiiv, doola, the Stacked Marketer, Alcatraz, SeedBlink.

Peshev spent over 10,000 hours in consulting and training contracts for mid-market and enterprise organizations like VMware, SAP, Software AG, CERN, Saudi Aramco since 2006. His books and guides are referenced in over 50 universities in North America, Europe, and Asia.


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