When PPC and BDR efforts are tanking this year, we scaled a high-ticket client to 300% ROAS in just a few weeks.
🧑🏫 Here’s a breakdown of the DevriX thought process:
1. Studying the old process and identifying loopholes. Inefficiencies in paid campaigns, copy, creatives, messaging, landing pages.
Good – we can work these out.
2. Interviewing ICPs. A combined effort with us calling 15 leads for 20 minutes each to capture the needs and pain points. Client sent an email survey – both quantitative and qualitative research.
3. Hypothesis. A quick action plan on what to test in a priority order the first 3 months, with a launch plan in 2 weeks.
4. Landers. New landing pages with different copy structure: pain points, logical vs. emotional, CTAs (email vs. phone vs. live chat), look-and-feel tests.
5. A/B tests. Starting with 3 pages and testing after a minimum of 50 (ideally 100) actions. The winners get branched out into new landers – testing copy/CTA variations or copywriting framework structure.
What works gets tested against variants.
6. Ad campaign optimizations. Running 3 different channels with multiple campaigns each, with copy/creative variants corresponding to the ICP.
Test fast, fail fast, iterate on the winners.
The recipe is simple, what matters is prioritizing the RIGHT tests first and iterating VERY, VERY FAST. 🏎️
Instead of building complex pages and campaigns, we got some launched in days and pivoting weekly, tracking conversions and gathering input from BDRs on conversions and feedback on calls and demos.
In 2024, you can’t rely on historical data anymore. Purchasing behavior and priorities are completely different. Getting feedback quickly and acting upon is how you scale and stay afloat.
Our EaaS (experimentation) retainers span from $5K to $20K monthly on triaging these for B2Bs and are one of the three key services in high demand since September. GTM implementation and SEO come next, with platform engineering (R&D) in the fourth spot.
