Changes in ranking for platforms like Reddit and Quora

Brace yourself for the consequences of the May 5 Google update. 🤯

SEO has been in flux forever as experts have been trying to poke holes and look into workarounds for ages.

Private blogging networks, link farms, clickbait to increase CTR in SERP, A-B-C link exchange, the list goes on.

Let alone the premises of copywriting with search density, LSI keywords, content pillars.

➡️ Now in fairness, on-site is about what BOTS believe HUMANS look for. And it’s bridging the gap between quality copy and what algorithms understand as quality.

And there’s enough overlap between both (in most cases).

☠️ After the HCU kicked in last September, millions of websites faced as serious kick in the *** by Google’s team who, instead…

1. Introduced their automated Search Generative Experience more heavily across more regions (Google answering questions from articles)
2. Ranked reddit and Quora on top (3X bump in organic keywords ranked by both)
3. Swapped some placements for specific publishers and brands owned by well-known names in the field.

Wired summarized the I/O talk well enough, stating that “It’s the end of Google Search as we know it” – https://lnkd.in/dNrFFq65

With Facebook organic punishing publishers, LinkedIn punishing creators, and clickbait heading video, where is the digital landscape headed? 😵‍💫