I’ve studied 500+ of them and over 80% fell in this category.
Funnily enough, this is mainly dictated by the background of “management consulting”. This isn’t a popular title in the startup ecosystem and most founders haven’t gone through this process in the first place.
Therefore, most advisors in the space use different titles such as:
- Digital consultant
- Growth strategist
- Startup consultant
- An advisor for startups
- Business consultant for startups
You can also find general consultants who have successfully sold their startups, angel investors who offer consulting on the side, business coaches — but rarely management consultants.
Or even company/startup founders who love helping out and provide consulting services.
Even if we take the traditional profile of management consulting, most of them won’t thrive in a startup environment because:
They successfully operate with existing resources.
Challenges That Await Management Consultants
The challenges of building a startup revolve around other areas:
- Innovation (finding a product-market fit)
- Building a team from the ground
- Low-capital investments (bootstrapped)
- Creatively building a small team that could scale
- Finding innovative ways to generate leads at no (or low) cost
- Deploying a flexible, fast process to iterate quickly
Management consulting doesn’t tackle most of those areas. According to:
Management consulting is the practice of helpingto improve their , operating primarily through the analysis of existing organizational problems and the development of plans for improvement
This suggests an existing, successful organization, a self-sustainable one that manages to generate a profit despite its inefficient processes. Translate that to: revenue, staff, resources, management layers, a somewhat established brand.
This is why most management consultants often prefer to consult existing businesses instead of launching startups.
Yes, some will be a great asset as co-founders thanks to their background. But, generally speaking, it’s a different skill set.