Automation Accelerates Execution. Curiosity Still Drives Growth.

Ten years ago, we launched the first HubSpot partnership in Bulgaria.

It’s been a long journey since then. We’ve gradually expanded into GTM systems, complex integrations, automation workflows, big data, lead scoring and nurturing, and improving the web experience based on real, measurable data.

Along the way, we introduced external signal tracking and visitor identification solutions that further enhanced the process.

What surprises me is that many mid-market companies in the U.S. still haven’t heard of, or implemented, a large portion of the strategies that have been part of our playbooks for years. The market is massive, the hype cycle is constant, and it’s impossible to test everything.

One of the reasons we’re continuing to grow our account management and marketing teams is exactly this.

Gathering information before it reaches the LLMs.

Spotting trends directly from clients. It’s not uncommon to see three different clients raise the same unusual request within a month, only for it to become a mainstream trend over the next 18 months.

Testing tools and workflows across our network of 30+ internal sites and experimental projects.

No matter how much automation exists, it primarily accelerates implementation. Ownership still sits with people.

Ten years ago, building a landing page for a test might take a month. In 2021, it might take ten days. Today, it can happen in a single day.

That dramatically increases the number of iterations we can run, but it also requires humans in the loop to keep the process moving instead of letting it stall for hours.

That’s one of the main reasons I often talk about motivation at work.

The work is becoming less repetitive and less mechanical. But it also demands focus, curiosity, and a genuine interest in the industry and the business problems you’re solving.

Without that, every organization eventually starts to resemble a government office with dusty counters and grumpy clerks.

The difference is that in private business, that usually ends in bankruptcy.