Spending the week in London during a turbulent August, amidst new contracts signed, all while several unicorns around conduct mass layoffs.
Seasonality isn’t what it used to be.
Nor is market resilience, for that matter. Back in the day, some categories were winning and others were losing, in aggregate across each industry as a whole.
Nowadays, a tech giant may be growing 150% while another one may be slashing 30% of its headcount.
Seemingly in the same category.
Business segment.
Revenue model.
Each business now is completely unique.
– How it handled the pandemic
– Moving fully remote vs. hybrid vs all in
– Raising hard or staying flat
– Boasting high comp packages vs. keeping lean
– Overhiring vs. optimizing for revenue per employee
– Expanding aggressively vs. carefully
– Diversifying vs. betting in just a couple of massive segments or clients
Any form of predictability today is a wager at best.
Even while assessing companies for investing or competitors for new clients, the underlying issues are harder to notice today.
And back to seasonality – August is crazy busy, similarly to the last two summer periods. Would have been unthinkable in the 2012 to 2020 era.
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In London, on layoffs, and KPI mapping exercise
Mario Peshev
