Are Social Networks Losing Their Purpose?

LinkedIn is doomed in B2B all year long, and all the virality (and game recommendations) have turned it into a mix of Facebook and Instagram, with aspirations for TikTok and YouTube’s video feed.

Are other social networks going downhill, though? 🤷‍♂️

We took the kids to a Blackpink concert on Wembley on Friday, and the experience was surreal (for millennials used to “standard” concers with dancing, raving, chanting).

Kids perceive k-pop differently – spending most of their times taking clips, barely dancing if at all, and screaming harder at large screen captions than the actual show. 🤔

Moreover, I couldn’t find any footprint disclosing “behind the scenes”, crowd engagement, shorts, reels, or any available intel on social. 3 days in, there’s still no reporting of the 80,000 crowd performance in London.

I tried Instagram, YouTube, TikTok. No updates in 3 days.

Found a Snapchat account I can’t vet as official with some shorts.

How are kids interacting online?

Are modern bands (this one being the largest kpop girl band worldwide) liaising with their fandom?

As we get older and the new generation interfaces tech differently, it begs questions about the future of social media, digital networking, and communication in the first place.

Opinions and forecasts are welcome.